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naming . identidade visual . sinalização . social media . fotografia . website
Coletivo Saudável é um espaço Colaborativo idealizado e fundado por mim, Carol, Bel e Ju em 2018, do qual fiz parte até 2020. Com foco em alimentação saudável, também é um local de incentivo à produção artesanal local e produtos sustentáveis.
Tenho muito orgulho de ter feito parte desse projeto incrível, como sócia. Fui responsável pela gestão da marca, criando a identidade visual, sinalização, dando pitacos de decoração e arquitetura.
Vamos conferi um pouquinho de cada coisa que fiz por lá?
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O senso comum é de que marcas relacionadas à alimentação saudável e sustentabilidade precisam ser verdes. Mas a nossa proposta era chamar atenção e despertar a curiosidade para o diferente, explorando cores vibrantes que dialogassem com o nosso público-alvo e facilitassem a nossa comunicação diversificada.
No Espaço Colaborativo, tudo precisava ser o mais neutro possível, já que abrigaríamos muitas marcas de produtores locais expostas por toda a loja colaborativa, decidimos que a cor predominante seria o amarelo. Era na web que queríamos explorar as cores. Sempre ficou muito claro pra nós que o Coletivo não seria apenas um espaço Colaborativo em Salvador. A ideia sempre foi expandir para negócios digitais e ganhar o território nacional.
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Eu também era responsável por fazer todas as fotos necessárias e postagens para as redes sociais. Abaixo você pode conferir um pouco desse trabalho:
I was also in charge of taking pictures and social media posts, as you can see bellow:
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Dá play para ver um pouquinho dos bastidores de todo o projeto:
Layout alternativo especial para feiras:
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UI design para website:
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Obrigada!
Thank you!